Real Estate and Life in Colorado and Beyond

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Catering to the Crocodile

In the book “Pitch Anything,” author Oren Klaff talks about the “crocodile brain.”  That’s his label for the unevolved way in which people react to sales pitches. It’s a defensive posture.  Typically, people will: Ignore you if possible. Focus on the big picture. Which should be presented with well differentiated, “high contrast” options. Respond emotionally.  …

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Just Spell the Name Correctly

I was mentoring an aspiring real estate investor—door-knocking in a decent west Denver neighborhood.  We were prospecting for leads—home sellers, future buyers, whatever.  We knocked one door and an angry young dude stepped out. “Good morning,” I said.  “I’m Tom and this is Rich.”  My mentee nodded. “We’re always on the hunt for potential home …

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“Hey Stanley,” and Other Lyrical Embellishments

I got together with an old grade school classmate, about 10 years after we’d graduated.  We were both amateur musicians, and we would meet up regularly to play some tunes. We’d attended a Catholic school.  So we were reminiscing, with no great reverence, about church hymns we sang in school.  We both confessed to having …

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