I’m thinking a lot lately about complex, difficult tasks.  Seems like that describes just about everything these days.  Nobody’s job is simple anymore.

My task is to create a smart campaign in my CRM, called KvCore, and direct it to a large contingent of contacts.  It is not rocket science, but it is more complex than I’d like.

Compared to great, modern achievements such as creating Space-X (which is rocket science) it is child’s play.  True, obviously. But don’t downplay it.  These days even child’s play is complex.